Car insurance provider swiftcover.com has won the ‘Marketing Initiative of the Year’ award at the British Insurance Awards.

The award was presented during a ceremony at the Royal Albert Hall on July 7.

The insurance firm was given the award for its multi-strand marketing campaign, which used traditional and digital initiatives to help boost its sales by 38.5% in 2009 and increase brand awareness by 90%.

As the UK’s first internet-only insurer, the company embraced social media such as Facebook and Twitter to engage with the public and raise awareness of the brand as well as clocking up more than 80,000 views of its Iggy Pop advertising campaign on youtube.

Tina Shortle, marketing director for swiftcover.com, said: “It is great to win such a coveted award, particularly one that is chosen by our peers and key figures in the insurance industry.

“We are also pleased that the award acknowledges the work we are doing to engage with the public; both our existing policyholders and potential customers. Swiftcover.com believes that building stronger relationships with consumers is vital for a successful insurance market.”